29+ Actionable Content Writing Tips [+Examples]

posted 2 years ago

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult.

Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing.


To do this, working on improving your writing is an important step. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes.

1. Make Your Content Actionable

This is a great way to stop readers from simply saving your content to read later. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Don’t give them any reasons to leave. Telling them to share their thoughts in the comments or share your content on social media is also a great way to make your content actionable.

Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Give them the recipe. Give them alternative options for ingredients. Tell them exactly what to do to be able to eat that cake.

2. Don’t Forget the Reader

You should never forget your reader—there's a real person reading your content, not just some mysterious abstract being.

So, when writing, keep in mind these three questions:

  • Who is your reader?
  • What do they want?
  • And how can you make their reading experience easier and more enjoyable?

Answering these questions will help you deliver the kind of content that your intended reader wants.

Example: If you’re writing a book review blog post, keep in mind that your readers probably haven’t read the book yet, want to find out if the book is worth reading, and don’t want any spoilers. On the other hand, if the blog specialises in discussing and analysing books, rather than reviewing them, then you can expect that your readers have read the book.

3. Use Plain Language

Speak the language that your readers will understand. Make it easy for them. You don’t have to use long, complicated words that you don’t normally use, and doing so will actually hurt your writing because you’re likely to come across as wordy or pretentious. Sometimes using jargon is more appropriate, but avoid using unnecessary jargon because you will lose readers who don’t understand it.

Example: Write “You must finish the maths test” instead of “The completion of the topology examination is a mandatory requirement”.

4. Be Conversational

Using the right tone in your writing is incredibly important. If you’re writing a blog post, be conversational, but still professional. Don’t write jargon-filled, passive sentences that are so long that you would have trouble reading it aloud.

Example: When writing, imagine you’re talking to a friend. Use contractions such as “you’re” instead of “you are” and “they’re” instead of “they are”. Read your content aloud. Is it easy to read? Or does it sound more like an overly formal essay?

5. Use the Active Voice

Avoid the passive voice. Using the active voice will make your writing clearer, more direct, and easier to read.

Example: Write “Use the active voice to improve your writing” instead of “Your writing can be improved by using the active voice”.

6. Avoid Verbosity

Make it easy for your readers by avoiding wordiness, which makes your writing unclear and hard to follow.

Use words like:

  • “use” instead of “utilise”
  • “every” instead of “each and every”
  • “to” instead of “in order to”.

Use short sentences and paragraphs.

A paragraph can be as short as just one sentence, and preferably no longer than 3–4 sentences. If you struggle to explain an idea simply, you might need to do more research to understand it better and be able to break it down to explain it to someone else.

Example: Read your writing aloud. If you stumble on any of the sentences because they sound wordy and unnatural, consider re-wording and simplifying them.

7. Avoid Weasel Words

Unless intentional, avoid using weasel words, such as the following: very, literally, somewhat, apparently, definitely, possibly, basically, and essentially. They might make your writing sound more conversational, but overusing these unnecessary words will weaken your writing.

Example: Write “This case study shows that...” instead of “This case study definitely shows that...”.

8. Avoid Thesaurus Syndrome

Trying to find better words to impress your readers can backfire. Trying to find different words to use because you feel you’ve been using the same ones too often isn’t a good idea either. Don’t let the word “banana” turn into “an elongated yellow fruit”.

Example: If you’re looking in a thesaurus for another word to use, make sure that the choice is necessary, and that you know exactly what the new word means. Although, if you have to look up what it means, I suggest not using it.

9. Use Reliable Sources and Be Specific

Always use reliable sources in your research to build your credibility, and be specific when referring to them.

Example: Instead of writing “Research shows that...”, mention specific research. Instead of writing “Some people argue that…”, name specific examples. Instead of writing “Over 50%...”, write a specific number (e.g., Is it 51% or 59%?).

10. Don’t Overload on Ideas

Trying to write about every idea you’ve ever had in one blog post will result in a confusing, disorganised, rambling piece of writing. Stick to one main idea for each post, and make sure to give each point its own paragraph.

Example: Every time you think of a new idea that doesn’t belong in your current post, jot it down on a piece of paper or in a notebook. You can write a separate post on it later, but, for now, forget the new ideas and focus on your current one.

see all 29 tips here

Source: wriitent.com 

29+ Actionable Content Writing Tips [+Examples]

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